Marketing Analyst

£35k - £40k per annum

Bournemouth, Dorset

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About the role:

A fast growing on-line marketplace, currently require a Marketing Effectiveness Analyst to join them on a permanent basis. Based in Bournemouth but open to candidates who wish to work on a fully remote or hybrid basis. You will be joining a growing Business Intelligence team, to respond to business needs through analysing marketing data and provide insights back to the marketing team and wider business to influence future decisions

You will be responsible for;

  • Providing new insight into the business to influence future marketing decisions
  • Driving the understanding of current marketing performance and effectiveness by supporting with analysis and modelling
  • Champion expertise on the customer and customer journeys to help shape future strategies and processes within marketing through attribution and other analytics

You will have the following skills/qualifications;

  • Previous marketing analytics experience
  • Strong Microsoft Excel
  • MySQL / BigQuery
  • Confident knowledge of Google Analytics
  • Data visualisation (e.g. Data Studio, Looker)
  • Analytical Modelling (e.g. Python, R) – desirable
  • Strong Marketing Effectiveness Skills, in areas such as:
  • Customer Modelling
  • RFV (or RFM)
  • Web Analytics
  • Attribution
  • ROI Modelling
  • Capable of analysing large and complex data sources
  • Story telling – able to tell a clear story to multi-level stakeholders in an engaging and simple manner

£40k depending on experience

In our company values we aim for equity at all stages of the recruitment process, please let us know if we can do anything to make the process more accessible to you.

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Does this role sound like the right for for you? Apply using the form and one of the Goodman Masson team members will get back to you as soon as possible. Good luck!

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