Paid Social Specialist

£275 - £330 per day


2 months
Expiry date:
Start date:
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About the role:

A leading Education and Publishing Institution is looking for a Paid Social Marketing Specialist to join them on a 2 months contract (with possibility to extend or become permanent). Complete remote working.

The job holder will work within a central digital team working with marketing and sales colleagues in UK business verticals across a wide range of educational ages and stages to support in the creation, optimisation and reporting of paid social media campaigns. Implementation of best practice, support and education of business marketing teams and commerciality driving ROI.

Key Responsibilities:

  • Implementation and on-going optimisation of paid social campaigns across the UK schools and assessments business, driving brand awareness, lead generation and revenue.
  • Lead on paid social spend allocation and budget management.
  • Lead on audience building and segmentation as well as prospecting and retargeting strategies.
  • Pulling paid social reports when necessary and being pro-active about using paid social data to recommend optimisations and taking part in end of campaign reports.
  • Stay current with Facebook/Twitter/LinkedIn paid social best practices. Try and test new innovative approaches and make recommendations to maximise ROI.
  • Support the digital marketing leadership team in the strategic planning of paid media.
  • Manage relationships with all relevant internal and external stakeholders, suppliers and third parties.

Skills and Experience:


  • Practical experience of at least 2 years creating and optimising paid social campaigns across Facebook, Twitter, Instagram and LinkedIn in a B2B/B2C space
  • Data-driven, test and learn focused, and interpretation of results and insights into improved campaign performance.
  • Experience of creating reports, and presenting these reports to stakeholders of all levels
  • Interest and understanding of emerging social platforms and paid advertising opportunities
  • A high level of attention to detail
  • A good team player
  • The ability to work to tight timescales and manage multiple campaigns, projects and stakeholders
  • Driven, independent, autonomous


  • Experience using Google Analytics / Data Studio dashboards
  • Experience in creating training documentation, and educating non-experts
  • An understanding of other performance and digital marketing disciplines
  • Experience in B2C as well as B2B


  • Paying up to £330 Umbrella
  • Complete remote working

In our company values we aim for equity at all stages of the recruitment process, please let us know if we can do anything to make the process more accessible to you.

2 months
Expiry date:
Start date:
Job Type:
Job ID:

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Does this role sound like the right for for you? Apply using the form and one of the Goodman Masson team members will get back to you as soon as possible. Good luck!

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