Talent attraction is all about the process of identifying, attracting, and recruiting skilled and talented individuals for your company. Effective talent attraction strategies will help build a strong and diverse workforce, which in turn can help improve business performance, and even increase innovation. Here are the key factors to consider when trying to attract the best talent:
What perception will potential employees have of your company’s reputation, values, and culture based on your website social media pages and Glassdoor page? How will this influence their decision to make an application? Companies that recognise the importance of a strong employer brand and manage to achieve it are more likely to attract and keep top talent.
Career growth opportunities
Having an opportunity to grow and develop within a company is a big attraction. Generally, employees want to see a clear career path and opportunities for advancement. As well as attracting new talent to your company, career development also helps to retain your best people. Feeling that you’ve ‘hit the glass ceiling’ may be the driver to start looking for a new role or picking up the phone when a recruiter is trying to headhunt you!
A healthy work-life balance is increasingly important, particularly post covid, with the rise in remote and hybrid working. Companies that offer flexible hours and remote work options are more attractive to potential employees. It can demonstrate that you’re a compassionate employer and value the importance of a good work-life balance which is at the top of many job seekers’ requirements when looking.
This is a big one! Companies with a positive, inclusive, and supportive culture are more likely to attract and retain the best people. Whether it’s in-person or virtually, people want to feel part of a team in a workplace they enjoy working at. Encouraging collaboration across an organisation is a valuable aspect of a company’s culture.
Diversity and inclusion
Companies that prioritise diversity and inclusion, and actively promote it within their business are more likely to attract a diverse pool of candidates. A diverse workforce is proven to increase innovation and better decision-making as well as creating a stronger company culture.
The office location can sometimes, but not always, be a factor in attracting talent. Companies located in desirable cities or with easy access to transportation may have an advantage over those businesses in more remote areas. However, with the rise of remote and hybrid working, the location may no longer be as significant as it was prior to the pandemic. As long as an organisation can offer flexibility around days spent in the office.
Compensation and benefits
From my 20 years of experience as a recruiter, I can confirm that salary and benefits (whilst not always the key drivers) are one of the main factors that influence an employee’s decision to accept a job or start looking for a new one. It’s important to really consider how attractive and competitive your benefits package is to your targeted demography. Regular salary reviews and market benchmarking can help you keep ahead of the curve and attract the best people in the market.
Does your organisation need support bringing these factors to life? Our Recruitment Process Outsourcing (RPO) might be able to help! We’ve been helping organisations change their approach to attracting and retaining talent since 2012. From scaling up start-ups to mass recruitment projects, so far we’ve covered industries across Technology through to Housing Associations.
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