By David Taylor

In this article, David Taylor, our Tech & Telco Divisional Director talks technology within the Recruitment sector…

I recently attended the Recruitment Expo and, shortly after, a LinkedIn Recruiter ‘Champions’ event at the LinkedIn HQ in London. Whilst I had expected a certain level of the conversation to be around the advancement of AI and technology in the recruitment sector, what became starkly apparent at both was the sheer volume of new technology saturating the sector. The growth of ‘Rec Tech’ is incredibly exciting and the speed at which these tools are improving is breakneck.

Gone are the days of limited newspaper distribution and a file of known Candidates. However as those methods become obsolete, is the way we work now also destined for irrelevance? Recruitment has seen massive changes over the past few decades, with the introduction of job boards, professional networking sites and social media advertisements, meaning that technology within the industry is now an irreplaceable member of the team.

The IDC recently predicted that big data and analytics will have grown from a $130.1 billion industry to over $203 billion by 2020. However their predictions come with a warning that more data will cause more confusion.

This data influx could lead to the addition of a new kind of Recruiter, with firms hiring Data Scientists and Analysts, in order to make sense of the overload. Irina Shamaeva, Partner at Brain Gain Recruiting, says that tech-savvy “Recruiters are already ahead of the game, stating that Recruiters who understand online sourcing are ahead of the competition.”

So far, technology in the sector has only helped, with syndicated display advertising technologies, using cookie-based targeting, to look at behaviours that demonstrate an interest in a particular career. This SDA has been found to increase views on linked job postings by 40% for an ad that runs for 30 days, meaning we are fishing from a much greater and more precise pool of candidates.

More recently, AI has seen an influx within the industry, a move that hasn’t always yielded great results. Whilst the technology has been found to reduce screening costs by 75%, the jury is still out on whether AI is able to identify cultural fit and talent with sticking power.

A good Candidate doesn’t necessarily tick all of the boxes within a job requirement and with more employers placing importance on transferable skills and corporate fit, over qualification matching, AI is going to have a tougher time than originally thought. Like an online dating profile wonít find you a partner in the same way a friend will, Artificial intelligence often struggles in a way a Recruiter won’t.

What AI does do well is to remove bias from the screening process. In a world where diversity is becoming more of a spotlight issue, AI is able to both identify gender-biased phrasing within adverts, which can unintentionally encourage a hiring bias and avoid unintentional bias by Hiring Managers.

While we’re still getting to grips with the technology we have, the future isn’t slowing down. In fact predictions include the use of voice recognition to analyse candidate’s vocabulary, tone and syntax, which will be coupled with facial recognition to decode expressions, and be implemented in just a few short years. And whilst only 3% of Recruiters and Hiring Managers use VR within their process currently, 30% told Universum that they think it will transform their workplace within 10 years.

I agree that the old school ‘hustle harder’ philosophy within recruitment is dying and that as an agency we need to continue to innovate and embrace the changing landscape of recruitment. It is important that we are constantly questioning; What market intel do our clients need to help them recruit? What are their biggest recruitment challenges and how can we support them? What more can we do to offer greater value in the recruitment process? How do we utilize technology to find the best candidates for our clients?

That being said, can you ever fully replace some of the traditional methods such as simple networking? Will there ever be a technological replacement for meeting someone, building a relationship, understanding their motivations and matching that to your client based on those same core values? Surely that is still the greatest value a recruitment company can add even in this ever changing environment.

Related blogs

Swipe to view more

24th November 2020

‘Tis the season to interview.

Read story
23rd November 2020

Views from the top: Women in Tech with a Director of Business Excellence & Innovation.

Read story
23rd November 2020

How to write a CV that will get you noticed.

Read story
13th November 2020

It’s the most wonderful time of the year…to hire!

Read story
13th October 2020

Goodman Masson Salary Guides

Read story
12th October 2020

Recruiter insights: Gender diversity.

Read story
12th October 2020

Battling low self confidence at work.

Read story
12th October 2020

A day in the life of a Treasurer.

Read story
12th October 2020

Recruiter insights: Rec Tech.

Read story
12th October 2020

Should men take a pay cut to level the field?

Read story
12th October 2020

Why we finish early on Friday.

Read story
12th October 2020

Rise and shine: The best ways to start your day.

Read story
12th October 2020

A day in the life of an NHS Finance Business Partner.

Read story
12th October 2020

Why we’ve turned our back on formal dress codes.

Read story
12th October 2020

Being ignored at work.

Read story
12th October 2020

The importance of a good nights sleep.

Read story
12th October 2020

Creating trust between colleagues.

Read story
12th October 2020

The rise of insecure overachievers.

Read story
12th October 2020

Panicking over probation periods.

Read story
12th October 2020

Getting involved: Exploring collaborative working.

Read story
12th October 2020

4 ways to start a career in Compliance.

Read story
12th October 2020

A day in the life of a Management Accountant

Read story
12th October 2020

Imposter syndrome.

Read story
12th October 2020

Honesty online.

Read story
12th October 2020

Beating the unemployment blues.

Read story
12th October 2020

Four day weeks and flexible working.

Read story
12th October 2020

Views from the top: Taking back control of the development process.

Read story
12th October 2020

The pressure to be productive during isolation.

Read story
12th October 2020

Stepping up with Pascale Nicholls.

Read story
12th October 2020

Stepping up with Patrick Barker.

Read story
12th October 2020

Stepping up with Otto Balsiger.

Read story
12th October 2020

Stepping up with Catherine Fisher.

Read story
12th October 2020

Employee spotlight: Cheyne Cole.

Read story
12th October 2020

The happiest jobs in the UK.

Read story
12th October 2020

A day in the life of an ESG Investment Analyst.

Read story
1st October 2020

A day in the life of a Senior Internal Auditor.

Read story
1st October 2020

The ‘parent card’.

Read story
1st October 2020

A day in the life of a Credit Controller.

Read story
1st October 2020

Cancelling an interview.

Read story
1st October 2020

In-office benefits: Helping or hurting?

Read story
1st October 2020

Ageism in the workplace.

Read story
1st October 2020

Snow White and the seven bad candidates.

Read story
1st October 2020

Is silence really golden.

Read story
1st October 2020

Protecting your online reputation.

Read story
1st October 2020

A look at Risk in focus.

Read story
1st October 2020

Top tips for choosing a mentor.

Read story
1st October 2020

Battling burnout.

Read story
1st October 2020

Enemy employees.

Read story
1st October 2020

IR35 with Director Catherine Kellaway.

Read story
1st October 2020

5 celebrities that would make great recruiters.

Read story
1st October 2020

Learning from Stonewalls top LGBT employers.

Read story
1st October 2020

How AI is changing London.

Read story
1st October 2020

A day in the life of a Trade Support Analyst.

Read story
1st October 2020

Views from the top women in Tech with a Clinical Technology Director.

Read story
1st October 2020

Our Approach to Diversity and Inclusion.

Read story
1st October 2020

How AI is affecting your sector.

Read story
1st October 2020

Navigating difficult times utilising Technology?

Read story
1st October 2020

Working from home for a while.

Read story
×

Oops! We could not locate your form.