The UK’s financial services market continues to grow, even as firms adapt to economic pressures, regulatory change, and shifting investor expectations. Within this landscape, specialist areas like private equity and asset management are expanding their recruitment of niche finance talent, driven by both structural change and strategic expansion.
In asset management, evolving regulatory frameworks, technology-led investment strategies, and ESG priorities are reshaping the profile of in-demand candidates. Organisations are particularly keen on hiring those with analytical rigour and the ability to inspire stakeholder confidence.
Private equity, meanwhile, is undergoing a period of recalibration. As deal flow resumes and firms prioritise value creation post-acquisition, the focus has shifted to hiring commercially minded finance professionals who can help portfolio businesses scale and transform. Firms are also prioritising talent with experience navigating post-acquisition transformation.
These developments demand a deep understanding of the specialist roles, skillsets, and motivations that are driving today’s candidates.
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With the deal environment becoming more selective, private equity firms are prioritising operationally focused professionals with commercial finance experience. Big-4 trained accountants, particularly ACA-qualified professionals with experience in commercial finance, FP&A, or corporate development bring operational credibility, something that is essential for portfolio value creation.
We’re seeing growing demand for specialists in value creation roles, particularly those who’ve worked in-house at PE-backed businesses. Professionals with a background in transformation, systems integration, or strategic FP&A are becoming essential in helping portfolio companies scale efficiently post-acquisition. Their hands-on understanding of operational levers brings significant value to investment teams.
Many firms are targeting talent from commerce earlier, reaching out while individuals are still embedded in growth-stage businesses. These professionals bring hands-on experience of navigating operational complexity, scaling challenges, and financial transformation. Engaging them early also allows firms to build relationships before competitors do, creating a more strategic, forward-looking talent pipeline.
As private equity recruitment experts, Goodman Masson helps firms access these individuals well before they hit the market often while they’re in situ and open to discrete conversations, a competitive advantage internal talent teams often lack.
Access to real-time market intelligence can mean the difference between recruiting niche finance talent successfully and losing out. This level of market awareness is difficult to replicate internally without dedicated, sector-specialist resource and it’s exactly where recruitment partners like Goodman Masson add measurable value.
Our team provides:
Recruiting niche finance talent requires a clear understanding of how performance-driven professionals assess opportunity, impact, and long-term alignment. In competitive financial services environments, top candidates often evaluate roles based on how quickly they can make a difference, how well-supported they’ll be, and how clearly the culture aligns with their values.
To attract and retain the strongest talent, firms should:
Goodman Masson partners with firms to map and engage niche talent pools based not only on technical alignment but also on strategic fit. Meaning we can identify candidates whose motivations, mindset, and trajectory align with your long-term objectives.
Candidate expectations are higher than ever. The best professionals expect a personalised, transparent, and efficient hiring experience. By aligning outreach with the candidate’s long-term goals and market realities, Goodman Masson helps clients engage talent others cannot. Our best-in-class engagement includes tailored outreach based on industry knowledge and career motivations, clear, consistent communication around process and timelines and access to leadership to evaluate team chemistry and ambition.
For firms serious about recruiting niche finance talent, the difference between hiring the best and settling for the available is often access and insight. Given the increasingly complex nature of finance hiring, working with a specialist like Goodman Masson ensures you stay agile and competitive. We offer:
To learn more about how we can support your hiring goals, contact our team today for a confidential conversation.
