Beyond Pay: Winning Top Talent in the Leisure Sector

I have been recruiting finance professionals into the Leisure sector at a Qualified level for over 15 years. A consistent challenge for businesses, whether in restaurants, hotels, travel, leisure, sports, etc., is consistently attracting the best candidates when salaries may not be as competitive as in other sectors. Compensation can be a challenge, but there are several strategies you can use to appeal to high-quality candidates.

‍

An analysis of 2,495 London-based Finance Professionals in the Leisure sector identifies the primary drivers for their next career move, providing actionable strategies for attracting top talent:

‍

Emphasise Work-Life Balance

‍

60% of candidates within the leisure sector value flexibility and a good work-life balance. Offering flexible hours, flexible weekly working and a focus on employee well-being can make your company more attractive despite lower salaries.

‍

Offer Unique Perks and Benefits

‍

64% said benefits and perks are key factors when considering a career move. Benefits like gym memberships, wellness programs, travel allowances, and brand discounts can make your offer stand out.

‍

Create a Strong Organisational Culture

‍

36% highlighted a workplace culture is important to them. Talented individuals often want to work for companies with a positive, inclusive, and engaging culture. Promoting a great work environment, team-building activities, career development opportunities, and a clear organizational mission can make employees feel like they’re part of something special.

‍

Offer Career Growth and Development

‍

50% stated career progression and development are vital. Offering clear career progression, skill-building opportunities, and professional development programs can entice candidates. Candidates are keen to know of previous success stories of growth so they have a tangible idea of what is achievable in the business.

‍

Recruitment and Branding‍

‍

Build a strong employer brand that positions your organisation as a great place to work. Show off the people, the culture, and the unique opportunities your company offers through social media, employee testimonials, and PR campaigns. Candidates are more likely to be attracted to a company with a strong reputation.

‍

These are just some of the ideas, and it goes without saying that salary will always remain a key factor in a candidate’s choice of their next role, but it isn't always the deciding factor. Whilst a base salary still needs to be as competitive as possible, making the package and overall brand/company and opportunity an attractive proposition will help to give you the best chance of continuing to secure top talent.

‍

Get in touch

‍

Jamie Cocklin
E : jamie.cocklin@goodmanmasson.com
T : 02070198884

‍

(source: LinkedIn Insights)