We founded our 'Be a hero, make a difference' team in January 2020.


Be a hero, make a difference

It helped state the Board’s ambition that we were placing Diversity, Inclusion and Respect at the heart of everything we do.

Our DI&R change programme is split into four internal networks: Pride, Unity, Balance and Access which all employees new and old are encouraged to get involved in when they join!

Meet the networks below!

The networks.

The Pride Network

The Pride Network’s mission is to celebrate and embrace the LGBTQ+ community whilst providing a support network for LGBTQ+ employees. The network aims to take on accountability for progressive LGBTQ+ focussed workplace change.

The network has achieved a lot since beginning its journey, the types of changes are below.

  • Altered our Paternity Scheme to support non-cis/hetero families
  • Signed the Trans in the City Charter
  • Celebrating awareness days such as National Coming Out Day, Trans Awareness, LGBTQ+ History Month & Pride Month 
  • Raised understanding internally, including the importance of pronouns on email signatures and LinkedIn
  • Partnered with a charity that focuses on homelessness within the Pride community, to run a 5-a-side fundraiser and CV workshops
  • Sharing LGBTQ+ dictionary words internally to educate our people on LGBTQ+ language
  • Partnered with CAMPAIGN. A networking group for LGBTQ+ Recruiters set up and run by agencies based in London

Hear from our Pride Network Leader – Jake Freeman to learn more!

The Unity Network

The Unity Network’s mission is to support a race inclusive culture and provide a safe space for employees to educate themselves on social issues and race, class, religion and heritage.

The Unity Network is a very active group at Goodman Masson and we are proud of the work we have achieved so far, check out some of our work below.

  • ‘Programme One’ -Addressing workplace inequality for Black talent within the Recruitment Industry. You can find out more about this here
  • Building relationships with charities and bursary platforms. Such as The Aleto Foundation and the Amos Bursary
  • Raising awareness of religious and cultural holidays
  • Spotlighting influential figures who put unity at the forefront of their activism

Hear from our Unity Network Leader – James Turner to learn more!

The Balance Network

The Balance Network’s mission is to support gender equality by encouraging positive career support and progression, creating more balanced gender representation across all levels of Goodman Masson.

The Balance Network has been responsible for very important initiatives and changes across the business, check them out below.

  • Enhanced Maternity Policy
  • Frequent webinars with external speakers who are prominent female leaders in the recruitment sector
  • Buddying up senior and junior people across the business to help them gain exposure to how other people work
  • Sharing monthly podcasts and recipes

Hear from our Balance Network Chairs Sophia and Annabel to learn more!

The Access Network

Access is our newest network. Access is a network committed to ensuring the wellbeing of all Goodman Masson employees, in an environment that is accessible to all and which encompasses disability, mental health and physical health.

The Access Network has been responsible for important initiatives and changes across the business, check them out below.

  • Offering a Grammarly Premium account to every employee with dyslexia
  • Creating awareness around different disabilities, and finding new ways around how Goodman Massom can support a more inclusive working environment
  • Ensuring the majority of our events are inclusive, as well as hosting more wellbeing focused activities

Hear from our Access Network Leader – Richard Smith to learn more!


Diversity, Inclusion & Respect Training

With Diversity, Inclusion & Respect sitting at the heart of Goodman Masson, every employee goes through the following training.


With Diversity, Inclusion & Respect sitting at the heart of Goodman Masson, every employee goes through the following training.

  • Understanding the 9 characteristics protected by the equalities act and the difference between direct and indirect discrimination.
  • Explaining the difference between positive action and discrimination.
  • Identifying unconscious bias.
  • How to lawfully take positive action in partnership with our clients.
  • Steps everyone can take to be consciously inclusive.

DI&R NED Appointment

Meet Lenna Cumberbatch!

lenna 2-min

DI&R NED Appointment

Meet Lenna Cumberbatch!

Lenna is our Non-Executive Director who was appointed to help shape and guide us on our DI&R approach!

Lenna has over 20 years working experience in the UK and USA as a D&I strategist and is currently undertaking a PhD at the University of St Andrews where she is researching D&I change.

Interested in joining Goodman Masson?

Join us