Adapting to
‍Intelligence

How AI is Reshaping Work for Employers and Employees

Understanding AI’s Workplace Impact

Artificial intelligence is moving from concept to application. What was once experimental is now entering daily workflows.

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Our latest report explores the role of AI in the workplace, drawing on insights from 1,000 employers and employees. From current perceptions and levels of preparedness to adoption challenges, training gaps, and communication barriers, the findings offer a practical view of how organisations are responding, with key recommendations for aligning recruitment and workforce planning.

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Find out:

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  • Employer vs employee perspectives on AI in the workplace.
  • What’s holding businesses back from realising their full potential.
  • Practical actions for leaders to create their talent and organisational readiness plans.

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The future belongs to organisations that empower their people, invest in potential, and hire for what comes next. Download our latest report and find out how you can unlock the opportunity that AI in the workplace affords.

Start building your AI workforce strategy

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Employer Attitudes

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Employee Perspectives

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Organisational Readiness

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Recruitment & Workforce Implications

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From Awareness to Action

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Download the Full Report

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Future-Proof Your Workforce Strategy and Lead with Confidence

Awareness around AI in the workplace is growing, but meaningful integration is still in its early stages. Our report supports hiring leaders in understanding the human impact of AI adoption and the strategic role of AI in recruitment and selection.

With insight into workforce sentiment, preparedness, and strategy gaps, it demonstrates what future-ready organisations are doing differently and offers clear guidance for those looking to build a more adaptive, skilled, and resilient workforce.

Employer Attitudes: Strategic Intent, Slow Execution

Most employers recognise the potential of AI in the workplace, including improves performance improvement, efficiency and smarter decision-making. But while intent is high, execution is slow.

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Despite broad support at the leadership level many organisations are still exploring tools or piloting solutions without structured plans, defined outcomes, or internal alignment. For AI adoption to succeed, leadership buy-in must be matched by operational readiness.

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Explore why so many employers believe in AI’s potential, yet few have a clear plan to deliver it.

Get AI in the Workplace Insights

Employee Perspectives: Willing but Under Supported

Employees are open to the opportunities that AI in the workplace presents but many feel unsupported. While the majority are eager to build AI-related skills, few are offered meaningful training. Concerns around job security and unclear expectations from leadership are adding to unease. AI is reshaping roles, but without investment in learning and communication, confidence is slow to grow.


See what professionals are saying about skills, support, and the silence from leadership teams.

Organisational Readiness: Barriers Beyond Technology

Our research found that technology isn’t the main challenge to AI readiness, organisational culture is. Many companies are being held back by internal blockers that go beyond tools and platforms. While pilot projects may succeed in isolation, scaling adoption across departments often fails due to internal barriers to technology.

Recruitment & Workforce Implications

Leaders must now bridge the gap between intention and impact. At Goodman Masson, we believe recruitment is a key lever for building AI maturity.


The organisations leading the way in adopting AI in the workplace are those who combine clear communication, adaptable hiring, and ongoing upskilling. Workforce transformation starts with intentional planning and a willingness to invest in potential, not just experience.

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Find out how to close the gap between intent and execution with clear, practical steps for building AI readiness.

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Despite broad support at the leadership level many organisations are still exploring tools or piloting solutions without structured plans, defined outcomes, or internal alignment. For AI adoption to succeed, leadership buy-in must be matched by operational readiness.

‍
Explore why so many employers believe in AI’s potential, yet few have a clear plan to deliver it.

From Awareness to Action. Turn Insight into Strategy

Leaders must now bridge the gap between intention and impact. At Goodman Masson, we believe recruitment is a key lever for building AI maturity.

‍

‍The organisations leading the way in adopting AI in the workplace are those who combine clear communication, adaptable hiring, and ongoing upskilling. Workforce transformation starts with intentional planning and a willingness to invest in potential, not just experience.

‍
Find out how to close the gap between intent and execution with clear, practical steps for building AI readiness.

Get AI in the Workplace Insights

“AI won’t replace people, but it will redefine what great looks like. The most successful organisations are those treating AI as a people challenge as much as a tech one.”

Andrew Michael, CEO, Goodman Masson

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