By Jasmine Day

UK tech start-ups are on a remarkable growth trajectory, which was highlighted in 2021 as a huge £19.1bn was raised by UK start-ups in the technology industry alone. This is a vast increase compared to the £8.56bn raised in 2020 – a 123% surge in investments! Therefore, for this month’s market insight, I explored 5 fast-growing tech start-ups to keep on your radar as more start-ups are continuing to be on the rise than ever before.

First on the list is Oddbox. Founded in 2015, Oddbox offers a fruit and vegetable delivery service providing misshapen produce which is mostly rejected. The company was created as the founders discovered that 40% of UK produce is wasted before leaving farms as it is not aesthetically pleasing

Oddbox has featured on NatWest’s SE100 high-growth list for the UK’s top social enterprises. It has raised £7.89m over three rounds of funding.


Next is Cleo, a money app founded in 2016 which helps people track their spending. It was created to improve financial health and has helped 3 million people improve their relationship with money through simplicity and a sense of humour.

Cleo has raised £63.7m across four rounds of funding.


HeyGo provides live stream tours of tourist locations, allowing guides to share their favourite places with a global audience. Users explore the world together and can interact with their guides in real-time. The platform is home to over 1,000 guides from 910 locations.

The company’s platform is free to join and funded by tips, with users encouraged to tip whatever they can afford after a tour. The tech startup has raised £30.4m over two funding rounds.


Nous helps households understand how their finances will be impacted by the cost-of-living crisis. Households provide their address and bank details, and its tool tracks prices and inflation to identify the increase in costs the user will experience. Nous then generates a free, personalised report which has steps the user can take to mitigate these changes.

Nous has raised £6.62m through one funding round. Investors include Mosaic Ventures and Tom Blomfield (Founder and CEO of Monzo).


Supermarket shopping is a time-consuming chore but Lollipop is aiming to change that, by creating an AI-assisted platform for people to do their grocery shop. Partnered with BBC GoodFood and Sainsbury’s, Lollipop’s online platform is recipe-led, with the idea of speeding up the process by automatically suggesting and assembling a shopping basket.

Beyond speeding up shopping, Lollipop’s artificial intelligence technology also aims to reduce food waste and promote healthy eating. Its investors include JamJar and Speedinvest, with the company securing £5.87m so far, across two funding rounds.

Please reach out if you would like to discuss the market in more detail or have any plans to hire in this space in 2022.


Jasmine Day 
Jasmine.Day@goodmanmasson.com
+44(0)207 019 8879

Related blogs

Swipe to view more

19th May 2022

The Age-old Problem in Recruitment : Hiring Diverse Talent

Read story
13th May 2022

Mental Health Awareness Week 2022: Overcoming Loneliness

Read story
5th May 2022

5 fast-growing tech start-ups to keep on your radar.

Read story
25th April 2022

Goodman Masson 2022 Banking Salary & Bonus Guide

Read story
13th April 2022

The Power of the Experience in the Recruitment Process

Read story
31st March 2022

Investment Management Marketing Market Update.

Read story
8th March 2022

Has COVID-19 impacted women in the workplace?

Read story
19th January 2022

Why your CV shouldn’t be one page long…especially if you’re an Actuary!

Read story
12th January 2022

Goodman Masson 2022 Salary Guides.

Read story
10th November 2021

Mentoring Female Success in the Third Sector

Read story
3rd August 2021

Plastic free July : How did we do it

Read story
23rd July 2021

Employee spotlight: Zoe Green

Read story
22nd July 2021

20 Ways to introduce an eco friendly office

Read story
14th July 2021

Views from the top: Women in Tech with Head of IT Performance & Governance

Read story
22nd June 2021

10 Tips to instantly make your recruitment process more LGBTQ+ inclusive

Read story
9th June 2021

Fat Cats & Branch Managers : The new need for pet friendly workplaces

Read story
11th May 2021

Rise of the Machines

Read story
11th May 2021

2021 Internal Audit Market Update

Read story
5th May 2021

Goodman Masson 2021 Banking Salary & Bonus Guide

Read story
8th April 2021

Working Remotely : What are our clients saying?

Read story
9th March 2021

Views from the top: Women in Tech with a Head of Digital Transformation

Read story
8th March 2021

Maintaining Our Co-Worker Connections

Read story
3rd March 2021

Goodman Masson 2021 Salary Guides.

Read story
26th January 2021

Life Sciences : Looking ahead to 2021

Read story
7th January 2021

Oli Ottey’s Interview Advice.

Read story
24th November 2020

‘Tis the season to interview.

Read story
23rd November 2020

Views from the top: Women in Tech with a Director of Business Excellence & Innovation.

Read story
23rd November 2020

How to write a CV that will get you noticed.

Read story
13th November 2020

It’s the most wonderful time of the year…to hire!

Read story
13th October 2020

Goodman Masson Salary Guides

Read story
12th October 2020

Recruiter insights: Gender diversity.

Read story
12th October 2020

Battling low self confidence at work.

Read story
12th October 2020

A day in the life of a Treasurer.

Read story
12th October 2020

Recruiter insights: Rec Tech.

Read story
12th October 2020

Should men take a pay cut to level the field?

Read story
12th October 2020

Why we finish early on Friday.

Read story
12th October 2020

Rise and shine: The best ways to start your day.

Read story
12th October 2020

A day in the life of an NHS Finance Business Partner.

Read story
12th October 2020

Why we’ve turned our back on formal dress codes.

Read story
12th October 2020

Being ignored at work.

Read story
12th October 2020

The importance of a good nights sleep.

Read story
12th October 2020

Creating trust between colleagues.

Read story
12th October 2020

The rise of insecure overachievers.

Read story
12th October 2020

Panicking over probation periods.

Read story
12th October 2020

Getting involved: Exploring collaborative working.

Read story
12th October 2020

4 ways to start a career in Compliance.

Read story
12th October 2020

A day in the life of a Management Accountant

Read story
12th October 2020

Imposter syndrome.

Read story
12th October 2020

Honesty online.

Read story
12th October 2020

Beating the unemployment blues.

Read story
12th October 2020

Four day weeks and flexible working.

Read story
12th October 2020

Views from the top: Taking back control of the development process.

Read story
12th October 2020

The pressure to be productive during isolation.

Read story
12th October 2020

Stepping up with Pascale Nicholls.

Read story
12th October 2020

Stepping up with Patrick Barker.

Read story
12th October 2020

Stepping up with Otto Balsiger.

Read story
12th October 2020

Stepping up with Catherine Fisher.

Read story
12th October 2020

Employee spotlight: Cheyne Cole.

Read story
12th October 2020

The happiest jobs in the UK.

Read story
12th October 2020

A day in the life of an ESG Investment Analyst.

Read story
1st October 2020

A day in the life of a Senior Internal Auditor.

Read story
1st October 2020

The ‘parent card’.

Read story
1st October 2020

A day in the life of a Credit Controller.

Read story
1st October 2020

Cancelling an interview.

Read story
1st October 2020

In-office benefits: Helping or hurting?

Read story
1st October 2020

Ageism in the workplace.

Read story
1st October 2020

Snow White and the seven bad candidates.

Read story
1st October 2020

Is silence really golden.

Read story
1st October 2020

Protecting your online reputation.

Read story
1st October 2020

A look at Risk in focus.

Read story
1st October 2020

Top tips for choosing a mentor.

Read story
1st October 2020

Battling burnout.

Read story
1st October 2020

Enemy employees.

Read story
1st October 2020

IR35 with Director Catherine Kellaway.

Read story
1st October 2020

5 celebrities that would make great recruiters.

Read story
1st October 2020

Learning from Stonewalls top LGBT employers.

Read story
1st October 2020

How AI is changing London.

Read story
1st October 2020

A day in the life of a Trade Support Analyst.

Read story
1st October 2020

Views from the top women in Tech with a Clinical Technology Director.

Read story
1st October 2020

Our Approach to Diversity and Inclusion.

Read story
1st October 2020

How AI is affecting your sector.

Read story
1st October 2020

Navigating difficult times utilising Technology?

Read story
1st October 2020

Working from home for a while.

Read story

Our Awards

UK's Best Workplaces for Wellbeing 2022
Recruitment Agency of the Year 2021
Diversity & Inclusion Award 2021
Covid-19 Champions 2020
Ranked No. 7 UKs Best Workplace for Women 2020
Best Recruitment Company to Work For 2020
Best Workplace Environment 2019
Best Employee Engagement Strategy 2019
UKs Best Workplace (Medium Category) 2019
Delivering Excellence in Wellbeing 2019
UKs Best Workplace for Women (Medium Category) 2019
The Best Recruitment Company to Work For 2018, 2017, 2016, 2015, 2014
UKs Best Workplace (Medium Category) 2018
Ranked No. 13 in Top 20 Highest Rated Companies for Work & Life Balance 2018
Ranked No. 6 in Top 20 Companies for Management 2018
Ranked No. 9 for Most Socially Engaged Staffing Agency 2018
Best Workplace Environment 2017
Most Effective Pay & Benefits Strategy 2017
Most Innovative Benefit 2017
UKs Best Workplace (Medium Category) 2017
Best Alignment of Benefits to Business Strategy 2017
Best Employee Benefits Programme 2017
Recruitment Agency of the Year 2016
Best Recruitment Company to Work For 2016
Best Workplace Environment 2016
Most Engaging Benefits Proposition 2016
Ranked No. 1 for Work and Life Balance in the UK 2016
UKs Best Workplace (Medium Category) 2016
Ranked No.6 for Most Socially Engaged Staffing Agency 2016
Delivering Excellence in Wellbeing 2015
Most Effective Pay & Benefits Strategy 2015
Most Innovative Benefit 2015
Most Effective Team Motivation Event 2015
UKs Best Workplace (Medium Category) 2015
Best Large Recruitment Agency to Work for 2014
Best Professional Services Recruitment Agency 2014
UKs Best Workplace (Medium Category) 2014
Best Workplace Environment 2014
Most Inspiring Recruitment Leader 2014
Most Effective Pay & Benefits Strategy 2014
Most Innovative Benefit 2014
Excellence in Leadership 2014
Best Reward Strategy Linked to Business Strategy 2013
Best Large Recruitment Agency to Work for 2013
Best Professional Services Recruitment Agency 2012
Best Professional Services Recruitment Agency 2011
The Growth Company of the Year 2010
×

Oops! We could not locate your form.