In today’s competitive business environment, maintaining a positive employer brand is a critical aspect of attracting and retaining top talent within your business. Ensuring that businesses have maintained their positive employer brand not only enhances your organisation’s reputation but increases employee engagement. Within this blog, key strategies will be explored to maintain a positive brand reputation and image.
Communication Is Key
Employees make up a business and therefore are the most important! To create a positive work environment and to maintain a level of employer branding, communication is key. Consistent and transparent communication is an essential part of maintaining a strong employer brand whilst communicating business cultures and beliefs. Whilst communication is done both online and in person, employer brands can be communicated in many ways including social media, intranets, company newsletters and events.
Creating A Unique Experience
To maintain a positive employer brand, you must create a unique employer brand. This helps to differentiate yourself from competitors. Creating a unique experience could involve a great career development programme, a unique reward and recognition scheme or a great selection of events that bring employees together. Some examples of unique experiences are below:
Braze
Braze is a leading comprehensive customer engagement platform that powers interactions between customers and brands they love, Braze allows brands to ingest and process customer data in real time. An example of unique branding are through career development such as the Braze University learning platform and tuition reimbursement, where they support one’s professional growth. Another career development benefit is a series of masterclasses and courses called Braze 101.
Goodman Masson
Here at Goodman Masson, our rewards don’t only include our award-winning benefits boutique, but also our company super trip, top performers quarterly lunches, and our month-end rewards. Ensuring everyone is always rightly rewarded!
Innocent Smoothie
Innocent Smoothie creates a unique experience through closing the gender pay gap, alongside a percentage of their profits going to charity such as the innocent foundation, and lastly working with suppliers who agree with their terms and conditions.
Airbnb
Lastly, when working at Airbnb one of the key benefits that they provide is for their employees to gain annual travel and experiences credit on future bookings.
Recognise And Appreciate
Recognition is key, acknowledging superior performance among employees and rewarding both non-monetary and monetary rewards is beneficial as it maintains a constructive atmosphere in the workplace. Through employees feeling appreciated and cared for, they will strive to succeed and aim to do well, therefore improving their quality of work and experience.
Investing in Leadership Skills
Promoting effective leadership skills that are both empathetic and powerful is essential in maintaining the well-known and positive employer brand your business has created. Spending time and investing in leadership allows employees to feel motivated whilst learning new skills.
Conclusion
Maintaining a strong brand image whilst incorporating key communication skills, fostering a positive and unique experience, employee recognition, and beneficial leadership skills. You will be able to create a positive work environment which retains top talent.
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